“THE IMPACT OF AI-DRIVEN PERSONALIZATION ON ONLINE PURCHASE INTENTIONS: THE MEDIATING ROLES OF CONSUMER TRUST AND PERCEIVED RELEVANCE” (2025) Journal of Management & Social Science, 2(4), pp. 126–141. Available at: http://www.rjmss.com/index.php/7/article/view/213 (Accessed: 24 August 2025).