Unveiling the Authenticity Concept for Service Evaluation: The Role of AI Chatbot and Temporary State of Skepticism. Journal of Management & Social Science, [S. l.], v. 2, n. 2, p. 590–607, 2025. Disponível em: http://www.rjmss.com/index.php/7/article/view/168. Acesso em: 5 jul. 2025.