Responsible Brands vs Active Brands? An Examination Of Brand PersonalityOn Brand Awareness, Brand Trust & Brand Loyalty. Journal of Management & Social Science, [S. l.], v. 2, n. 2, p. 308–332, 2025. DOI: 10.63075/7myhdq45. Disponível em: http://www.rjmss.com/index.php/7/article/view/147. Acesso em: 14 jun. 2025.