The Role of Gamification, Enjoyment, and Playfulness in Enhancing Customer Engagement and Psychological Wellbeing. Journal of Management & Social Science, [S. l.], v. 2, n. 2, p. 158–172, 2025. DOI: 10.63075/7m206e46. Disponível em: http://www.rjmss.com/index.php/7/article/view/129. Acesso em: 14 jun. 2025.