The Influence of Big Data Analytic Capabilities on firm performance : Mediating Role of Value Creation and Moderating Role of Data Governance. Journal of Management & Social Science, [S. l.], v. 1, n. 4, p. 1–24, 2024. DOI: 10.63075/jmss.v1i4.22. Disponível em: http://www.rjmss.com/index.php/7/article/view/22. Acesso em: 15 jun. 2025.