Impact of Content Marketing Strategy on Brand Equity; Evidence from a Multi-Mediator and Multi-Moderator Model. Journal of Management & Social Science, [S. l.], v. 1, n. 4, p. 290–306, 2024. DOI: 10.63075/s6ykfw68. Disponível em: http://www.rjmss.com/index.php/7/article/view/123. Acesso em: 15 jun. 2025.