THE STRATEGIC IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS INNOVATION AND FIRM PERFORMANCE: A RESOURCE-BASED VIEW APPROACH. Journal of Management & Social Science, [S. l.], v. 2, n. 4, p. 868–891, 2025. Disponível em: http://www.rjmss.com/index.php/7/article/view/228. Acesso em: 25 aug. 2025.